As the new manager of Gemini Gymnastics Academy, a small, 8000 sq ft gym outside Chicago, I remember starting work knowing that a bigger, better equipped gym was just a mile away. Two years later, we've grown 400 students and nearly doubled our revenue. How is this possible?
Ever come to a busy street corner and see a McDonald's, a Burger King, and a Wendy's all on the same intersection? They're all open, they've all got cars and customers, and they all serve BURGERS! How is this possible?
It's because everyone loves burgers.
Whenever you think "How can I compete with all these other gyms... especially that MEGA GYM across town?" remember that image, and that you work in an industry that serves a never ending pool of potential clients who want great activities for their kids. People are going to keep having children, and the gymnastics BUSINESS IS BOOMING!
Obviously marketing had a lot to do with it, and for great advice on how to get your business jamming with key marketing strategies check out this link to THE GYMNASTICS MARKETING GROUP on Facebook.
But our first and best bet for growth is word of mouth referrals. Getting your clients to tell their cousins, neighbors, school buddies and business associates all about your awesome gym is money in your pocket. That means you have to be AWESOME at what you do, and if you're awesome then it doesn't matter if a MEGA gym is right next door.
Over the next few blogs we will explore some of these concepts in detail, but here are some of the things to investigate in your business to make sure you are competing in your market!
KNOW YOUR WHY
If you haven't already then check out Simon Sinek's "Start with Why", a must read for any business owner, and the full audio book is on YouTube HERE! Essentially, know why you have a business, and what it is that you stand for as a leader. Then, make sure your clients experience that everyday. If you do it right, your patrons follow you anywhere.
KNOW YOUR MARKET
This is an area worth exploring more deeply, so I will save deeper thoughts for another day. But these are the questions you be asking yourself as you
Who are your Competitors? (every other children's activity, not just gymnastics)
What Zip codes are your Clients? Why?
What do other services around you charg